Will Meyer · Design, strategy and creative practice

Make sense of what is.Shape what could be.

I connect what people need with how services work, then turn that understanding into practical change.

Curious Will brings my design practice and creative work together. The same curiosity that shapes my work with organizations also leads me into clay, teaching and community life.

Explore the workAbout the practice

Selected work

CMS Cloud Fusion

Connected service and BaseCamp

Making customer needs, service workflows and delivery decisions visible together. Current service design work through LeCor Technologies LLC.

Service maturity

From uncovering the service toward operationalization.

Service discovery and operational practice created the foundation. JTBD and BaseCamp continue the path toward automation and measurement.

L1InitialUncover the service
L2DefinedDefine the practice
L3ManagedConnect JTBD + BaseCamp
L4OptimizedDirection: automation + measurement
The seven-stage lifecycle remains intact. Optimized is a direction, not a completed state.

Service maturity

From uncovering the service toward operationalization.

Service discovery and operational practice created the foundation. JTBD and BaseCamp continue the path toward automation and measurement.

L1InitialUncover the service
L2DefinedDefine the practice
L3ManagedConnect JTBD + BaseCamp
L4OptimizedDirection: automation + measurement
The seven-stage lifecycle remains intact; this diagram shows maturity around it. Optimized is a direction, not a completed state.

Service transformation map

Make the service understood, intentional and operational.

The transformation moves through the service’s seven-stage lifecycle. These story beats are not replacement stages.

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The seven-stage lifecycle stays intact. The map below shows how the service practice matured around it.

Established foundation

Uncover the service

Make customer access, lifecycle work and dependencies visible across the service.

Defined practice

Define how it operates

Document responsibilities, readiness, handoffs, guidance and the operational practice around the lifecycle.

Ongoing enhancement

Connect work to needs

Use jobs to be done to connect customer needs with guidance, requirements and supporting materials.

In design and planning

Support it through BaseCamp

Carry the connected-service direction into BaseCamp as one component of the wider experience.

Direction ahead

Move toward operationalization

Approach Level 4 capabilities through automation, measurement and contextual enablement.

Four-level maturity context

L1 · Initial
L2 · Defined
L3 · Managed
L4 · Optimized

The work is moving toward Level 4 capabilities. Wider automation, measurement, implementation and adoption outcomes remain ahead; this is a trajectory, not a completed score.

Editorial reconstruction using approved service-playbook language. No client material reproduced.

Lead Service Designer Through LeCor Technologies LLC · 2025–present

View case · Connected service and BaseCamp

The Artist Coop

Community contribution

The Artist Coop

Contributing to a cooperative business and its growth vision through practical improvements in the current space, future-space planning and partnerships including Foot Potter.

Explore the Artist Coop

Cooperative vision

Connect the practice needed for shared growth.

Cooperative vision
Operational practice

Shared resources and studio work.

Store setup + design

Making, display, selling and community.

Partnerships

Foot Potter and local relationships.

Future growth

Strategy and a proposed new space.

Will contributed to the vision and enabling practices; property, investment and future operations remain with the studio owner.

Cooperative vision

Connect the practice needed for shared growth.

Cooperative
vision
Operational practice

Shared resources and studio work.

Store setup + design

Making, display, selling and community.

Partnerships

Foot Potter and local relationships.

Future growth

Strategy and a proposed new space.

Will contributed to the vision and enabling practices; property, investment and future operations remain with the studio owner.

Cooperative vision

Connect the practice needed for shared growth.

Cooperative
vision
Operational practice

Clarify shared resources and everyday studio work.

Store setup + design

Support making, display, selling and community.

Partnerships

Connect Foot Potter and local relationships.

Future growth

Give strategy and a proposed new space visible form.

Will contributed to the vision and enabling practices; property, investment and future operations remain with the studio owner.

Cooperative transformation map

Turn a cooperative vision into connected practice.

Working toward a truer cooperative model—not claiming legal cooperative status or completed future operations.

Current contribution

Operational practices

Give shared responsibilities, resources and everyday studio work a clearer structure.

Current contribution

Store setup + design

Improve how the existing space supports making, storage, display and selling.

Relationship layer

Partnerships

Connect the cooperative ambition with Foot Potter and local relationships around making and community.

Strategic work

Visioning + growth planning

Make the business vision, choices and staged path for growth tangible enough to discuss.

Proposed future

A new space

Translate the growth vision into spatial concepts and options for the studio owner to consider.

Will contributed operational thinking, store setup and design, partnership context, visioning and future concepts. Property, investment and future operating decisions remain with the studio owner.

Current gallery

Interior of The Artist Coop gallery with shared displays and work by multiple artists
Actual gallery context · the displayed work represents the wider artist community.
Future space concept · Not the current studio
Future-space concept for The Artist Coop, not the current studio

Recovering Clay

Recovering Clay

Building community from within as a backyard ceramics studio outgrew itself and expanded into a two-level commercial space in downtown Burlington.

Connected community service

Grow the community from within.

Community from within
Backyard beginning

A small studio outgrows its space.

Digital presence + marketing

Clearer discovery and ways to join.

Studio operations

Classes, students, inventory and firing.

Downtown growth

A connected service at two-floor scale.

Will’s verified contribution centered on the Webflow relaunch, artist profiles and clearer service pathways—not every operational capability or the physical move.

Connected community service

Grow the community from within.

Community
from within
Backyard beginning

A small studio outgrows its space.

Digital presence + marketing

Clearer discovery and ways to join.

Studio operations

Classes, students, inventory and firing.

Downtown growth

A connected service at two-floor scale.

Will’s verified contribution centered on the Webflow relaunch, artist profiles and clearer service pathways—not every operational capability or the physical move.

Connected community service

Grow the community from within.

Community
from within
Backyard beginning

A small studio and community outgrow their space.

Digital presence + marketing

Make discovery and ways to join clearer.

Studio operations

Classes, students, inventory and firing support the experience.

Downtown growth

Support a connected service at two-floor commercial scale.

Will’s verified contribution centered on the Webflow relaunch, artist-profile model and clearer service pathways—not every operational capability or the physical move.

Connected community service map

Build community from within as the studio grows.

The website was one part of a larger community, marketing and operational question.

Growth trigger

A backyard studio outgrows itself

A small studio’s growing community created new expectations for space, coordination and communication.

Service idea

Community from within

Connect the people already shaping the studio with clearer ways to discover, join and participate.

Customer-facing needs

Digital presence + marketing

Tell the studio story, support discovery and make pathways into services easier to understand.

Backstage needs

Classes, students, inventory + firing

The growing service also needed practical operating support for the essentials behind the experience.

Expanded context

Two-level downtown Burlington space

The digital experience and operational strategy had to make sense at a larger commercial scale.

Will’s verified contribution included the Webflow migration and relaunch, artist-profile model and clearer service pathways. The studio’s broader operations and physical expansion remain distinct from that contribution.

Independent contribution · Recovering Clay

View case · Website + artist discovery
Explore current projects and earlier enterprise work

Ideas made tangible

About Will

An experience can take shape in a workflow, a conversation, a room or an object. I’m interested in what becomes possible when we look closely at everyday life and give an idea enough form to try.

Curious Labs

Collaborative experiments that bring design into local life. Community projects, artist collaborations and gatherings offer ways to explore an idea with the people it matters to.

In development · Graham, North Carolina

Explore CuriousLabs

Will on the Wheel

The joy of imagining something and making it real, expressed through clay. Explore my ceramics, learn with me or bring an idea for a commissioned piece.

Explore pottery & teaching

Curious Labs

Make room to explore an idea with the people it matters to.

Collaborative experiments bring design into local life. Community projects, artist collaborations and gatherings create flexible ways to explore a question together.

In development · Graham, North Carolina

Explore CuriousLabs
Start withA question worth exploring
Bring togetherPeople + placeNeighbors, artists and collaborators
Try in the worldSmall experimentsWorkshops, pop-ups and partner venues
connect · try · notice · learn together
Open towardPossibilities + shared learning
A flexible collaboration model—not a promise of a fixed venue or launched offering.

Design mindset in material

Ideas you can hold—and ways to help someone understand.

My design practice carries into clay: curiosity about everyday use, exploring how form and function meet, and refining an idea through making. Teaching is another expression of that mindset—using visual explanation and guided practice to help someone understand what the material is doing and find their own way.

Explore ceramics and teaching
01Notice closelyCuriosity + observation
02Explore possibilitiesForm + function
03Make and refineMaterial + iteration
04Share understandingVisual explanation + guided practice
An editorial connection across design, ceramics and teaching—not a claimed proprietary method.
An unglazed handled cup study on the workbench
Actual work in progress · an unglazed cup study.

Making-led teaching

See the process. Find your own way.

The same practice moves between imagining a useful object, working with the material and helping someone understand what to try next.

Clay cross-section showing downward pressure used to center clay
Center
Clay cross-section showing the opening and floor of a centered form
Open + floor
Clay cross-section showing upward hand movement used to pull a cylinder
Pull
Clay cross-section showing inward shaping of a wheel-thrown form
Shape

Teaching diagrams from Will’s repeated throwing cycle.

What are you
working on?

Tell me what you have in mind. We can find a useful place to begin.

Start a conversation