Driving impactful change through service design and strategic systems thinking.
Through human-centered design principles, I craft solutions that foster collaboration, align visions, and simplify complexity—driving value across digital, public health, and corporate systems.
Recent work
What others say
Will’s exceptional service design skills were a cornerstone of our success. His ability to weave user needs, business goals, and service touchpoints into clear, engaging narratives set him apart. Will consistently championed the user’s voice, ensuring every aspect of the design was functional, impactful, and deeply resonated with the people we served.
Meg Murray
Will sets a new standard for service design. He brings energy, thoughtfulness, and a human-centered approach to every challenge—distilling complexity into meaningful solutions. His advocacy for cross-team collaboration and ability to structure processes brought clarity and cohesion to our work. Will’s impact is lasting, and his leadership is inspiring.
Abbey Salvo
Will’s leadership and thoughtful critiques have consistently driven me to produce better, more refined work. As a team lead, he fostered inclusive collaboration across diverse teams, guiding projects with clarity and purpose. His ability to align functional requirements with product vision was instrumental, bridging gaps between development, research, and business needs. Will’s curiosity for cutting-edge technology, combined with his user-centered focus, ensures innovative solutions that address real user needs and pain points.
Rebecca Smith
My Design Philosophy
My resume
Fearless
Blue Cross NC
PointSource LLC
Market America / SHOP.COM
My skills / services
Journey Mapping, Service Blueprints, Workflow Optimization, Stakeholder Engagement
Crafting intuitive digital experiences with scalable design systems and user-friendly interfaces.
Uncovering actionable insights through user research, testing, and strategic alignment.
Empowering teams with design thinking, systems optimization, and custom training.
Partnering with teams or freelancers to deliver flexible, impactful design solutions.
Guiding designers through portfolio reviews, career advice, and skill-building sessions.
Offering design services to LGBTQ+ organizations to amplify their mission and impact.
Beyond the Screen
The art and craft of meaningful design
My work is rooted in the belief that creativity and connection go hand in hand. Whether designing systems that empower people, shaping spaces that bring communities together, or exploring new forms of expression, my craft is a reflection of my curiosity and dedication to making life simpler and more meaningful. Dive deeper into the experiences and ideas that drive my creative process.
Explore my craft