Designing solutions that connect people, solve challenges, and drive real change.

Through human-centered design principles, I craft solutions that foster collaboration, align visions, and simplify complexity—driving value across digital, public health, and corporate systems.

Professional story

Get to know me through my journey, my process, and what drives my design decisions.

From an early spark of curiosity to over a decade of leading design initiatives, my journey has been shaped by a drive to connect people, simplify complexity, and solve meaningful problems.

Each step—from systems thinking to creative problem-solving—reflects my belief in design as a bridge between people, technology, and purpose.
My Story

I approach every challenge with a flexible mindset, balancing deep research, creative exploration, and collaboration to uncover insights and deliver impactful solutions.

My process is iterative, adaptable, and always aligned with user needs and organizational goals.
My Approach

Design, like pottery, requires patience, intention, and a balance of artistry and function. I bring this philosophy into every project—shaping systems and experiences that work seamlessly for people while inspiring connection and clarity.

My Craft

I’m exploring new frontiers where service design intersects with emerging technologies, human sustainability, and systems thinking. My vision is to help organizations design solutions that address today’s challenges while laying foundations for a better tomorrow.

My Vision

My resume

Fearless

Sr Service Designer II
Jan 2024
Present

Blue Cross NC

Sr User Experience Analyst
Jan 2015
Jan 2024

PointSource LLC

UI/UX Designer
Jan 2014
Aug 2014

Market America / SHOP.COM

Interactive Designer
Oct 2012
Jan 2014
Let’s Work Together Send Me A Message - Simplefolio X Webflow Template

Let’s work together! Send me a message!

My skills

Earth Icon - Simplefolio X Webflow Template
Service Design
UI/UX Design Icon - Simplefolio X Webflow Template
Product Design & Prototyping
Product Design Icon - Simplefolio X Webflow Template
Research & Usability Testing
Web Design Icon - Simplefolio X Webflow Template
Strategic Visioning & Facilitation

What others say:

Will’s exceptional service design skills were a cornerstone of our success. His ability to weave user needs, business goals, and service touchpoints into clear, engaging narratives set him apart. Will consistently championed the user’s voice, ensuring every aspect of the design was functional, impactful, and deeply resonated with the people we served.

Meg Murray

Senior Content Strategist, Fearless

Will sets a new standard for service design. He brings energy, thoughtfulness, and a human-centered approach to every challenge—distilling complexity into meaningful solutions. His advocacy for cross-team collaboration and ability to structure processes brought clarity and cohesion to our work. Will’s impact is lasting, and his leadership is inspiring.

Abbey Salvo

Senior Product Designer, Fearless

Will’s leadership and thoughtful critiques have consistently driven me to produce better, more refined work. As a team lead, he fostered inclusive collaboration across diverse teams, guiding projects with clarity and purpose. His ability to align functional requirements with product vision was instrumental, bridging gaps between development, research, and business needs. Will’s curiosity for cutting-edge technology, combined with his user-centered focus, ensures innovative solutions that address real user needs and pain points.

Rebecca Smith

Team Lead / Manager, Blue Cross NC

Beyond the Screen

The art and craft of meaningful design

My work is rooted in the belief that creativity and connection go hand in hand. Whether designing systems that empower people, shaping spaces that bring communities together, or exploring new forms of expression, my craft is a reflection of my curiosity and dedication to making life simpler and more meaningful. Dive deeper into the experiences and ideas that drive my creative process.

Explore my craft

Looking for a designer who can connect systems, align teams, and deliver meaningful results?

Let’s work together