Design is an ongoing journey, shaped by challenges.
With years of experience and a tailored toolkit, I approach every project with a focus on flexibility and impact.
My goal is to create solutions that meet today’s needs, foster collaboration, and empower long-term growth through thoughtful design.
Core tenets of my approach
Flexibility
Adapting to unique project needs ensures tailor-made solutions that align with client goals.
Collaboration
Fostering inclusive co-creation ensures insights from all stakeholders inform impactful outcomes.
Iteration
Continuous feedback loops allow me to refine both processes and deliverables to exceed expectations.
Adaptability
Crafting solutions that grow with changing business needs ensures long-term scalability and success.
Phase 1
Current state
Lay a strong foundation by uncovering user needs and identifying opportunities for growth.
Goal
Understand the current state of the service, identifying what users are trying to achieve (their “jobs”) and uncovering the existing pain points.
Outcome
A high-level service blueprint outlining the current experience, highlighting key user needs and areas for improvement.
Phase 2
Near-Term state
Develop a shared vision for the future, aligning goals to deliver clear, actionable blueprints.
Goal
Define the near-term future by aligning the service’s goals with the “jobs” users need done, creating standardized processes to move forward.
Outcome
A mid-level service blueprint that outlines the desired future state, focusing on standardized workflows that lay the groundwork for further development.
Phase 3
Future state
Ensure readiness and scalability through iterative testing and refinement of solutions.
Goal
Refine processes and build solutions that move toward semi-automated workflows while continuing to meet user needs.
Outcome
A more detailed service blueprint incorporating feedback and iteration, optimizing service interactions to ensure efficiency and value.
Phase 4
Vision state
Expand the ecosystem to address broader organizational challenges while maintaining focus on user impact.
Goal
Build out the internal and external ecosystems, ensuring that backstage processes fully support the frontstage experience.
Outcome
A detailed service blueprint mapping all touchpoints, backstage processes, and system interactions, designed to support automation and scalability.
Phase 5
Evolving the Story
Transform feedback into actionable iterations to ensure continued impact over time.
Goal
Continuously evolve the service through feedback, iteration, and adaptation to changing user needs and goals.
Outcome
An evolving service blueprint that adjusts to new challenges, ensuring the service remains relevant and impactful over time.
Looking for a designer who can connect systems, align teams, and deliver meaningful results?
Let’s work together